Frame Estate — A B2B construction platform that turns a complex framing process into a clear, step-by-step journey.
Client
Frame Estate
Role
Frontend engineering
Stack
Next.js 16, React 19, TypeScript, Tailwind CSS, Lenis
Year
2026

01Challenge

Commercial construction leads drop off when project stages feel opaque and the only next step is an impersonal contact form.

The platform had to translate a genuinely technical build process into something a decision-maker can follow.

02Approach

We built staggered card reveals and magnetic micro-interactions that walk through material origins and phase handovers in order.

A dedicated consultation flow gives immediate feedback with accessible modal states, and a full SEO layer — sitemap, canonical tags, asset attribution — carries the content to search.

03Outcome

A B2B construction experience that makes a complicated process legible enough to act on.

The clear next step is always visible: the consultation.